Aware Magnificence Group secures inexperienced funding from Aircore Ventures

Aware Magnificence Group secures inexperienced funding from Aircore Ventures

THE Aware Magnificence Group, based by inventor, entrepreneur and environmental activist Yolanda Cooper, has obtained a £4 million seed grant, virtually a 3rd of it (1.25). million kilos) from Northern Eire-based renewable power funding agency Aircore Ventures.

The funding – largely from Indian magnificence group Lotus Herbals – will permit Aware Magnificence Group to penetrate deeper into the US market.

The money injection may also permit it to broaden into the sustainable private care and healthcare portfolio with future innovation; and launched Supernova Hair Instruments, its first model of electrical hair instruments (that sector alone was price $30.1 billion in 2019 and is predicted to succeed in $39.6 billion in 2020. 2027).

The Aware group consists of We Are Paradoxx, a sustainable magnificence model with an enormous following for its edit of extremely efficient, vegan and pure hair and physique care merchandise; and in addition Supernova Hairdresser.

Aircore Ventures, based in 2020 by Brendan Boyd as a subsidiary from his profitable renewable power developer Air Core Ltd, has grown its international enterprise capital portfolio to greater than 20 million kilos.

It believes its values ​​align with Aware Magnificence Group’s efforts in the direction of sustainable innovation and 0 plastic within the magnificence trade.

“Selling sustainability and driving clear innovation are key targets for us at Aircore Ventures, so partnering with Aware Magnificence Group is a partnership that makes each moral and enterprise sense,” mentioned Brendan. enterprise for us.

“The funding we now have made within the firm will permit the corporate to give attention to rising and increasing its product line whereas permitting deeper penetration into the worldwide market to attain its targets.” its formidable progress.”

Regardless of the difficult previous two years for the enterprise, We Are Paradoxx has received a number of worldwide distribution partnerships to contribute to its future progress together with territories corresponding to Scandinavia, Germany and Turkey in addition to journey retail and plans to launch in Asia for the primary quarter of subsequent 12 months.

The corporate additionally at present companions with a few of the world’s main magnificence retailers corresponding to Sephora, QVC TV Purchasing, Ulta Magnificence, and just lately secured a partnership with Goal within the US and achieved gross sales of almost 3 million kilos.

Founder Yolanda Cooper believes that rising demand for purpose-driven manufacturers with sustainable magnificence merchandise has performed a component within the enterprise’s success up to now.

She mentioned: “We’re delighted to have Aircore be part of us as our first strategic funding accomplice within the eco-space. As client demand for sustainable magnificence grows, The presence of greenwashing additionally elevated.

“Shoppers have gotten extra conscious of this and are difficult manufacturers to be extra clear of their efforts, which places the Aware Magnificence Group firmly in place as a world chief in sustainable magnificence, plastic-free We’re dedicated to rising our enterprise whereas sustaining and bettering our sustainability efforts and Aircore can be an ideal accomplice to help help this.’

We Are Paradoxx is coming into the worldwide premium hair care market that’s predicted to be price $31.5 billion by 2027 at an anticipated compound annual progress fee of 5.9%.

Aware Magnificence Group can be beginning crowdfunding by Seedrs. This offers a chance for purchasers and the broader neighborhood to speculate from underneath £20 and personal a part of a gaggle of corporations together with We Are Paradoxx and Supernova. Pre-registration is on the market now at

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