Press launch: Stella & Chewy’s
Stella & Chewy’s lately introduced a partnership with Petco Well being and Wellness Firm to promote its uncooked and pure meals merchandise to Petco pet care facilities, on the Petco web site and Petco app in January 2023. In 2003, Stella & Chewy’s led the class within the pet forage sector and this enlargement helps be sure that extra pet dad and mom may have entry to the advantages of uncooked feeding.
Stella & Chewy’s provides prime quality, uncooked and pure pet meals made with premium, clearly sourced substances. Its freeze-dried uncooked meals present full and balanced uncooked meals fortified with probiotics and antioxidants. The model’s dried kibble, topped with freeze-dried substances, is on the market in grain-free and grain-based recipes. For choosy eaters, pet dad and mom may improve their pet’s bowl with nutrient-packed fortified meals.
Marc Hill, CEO of Stella & Chewy’s, mentioned: “At the moment’s announcement is one other step in a mission that started practically 20 years in the past – to make it extra accessible to pet dad and mom throughout the nation. with a uncooked and pure food plan.
“However that mission wouldn’t have been potential with out the continued partnership of our valued neighborhood pet shops – partnerships wherein we’ll proceed to speculate and assist.” long-term assist.”
- Stella & Chewy’s stays dedicated to delivering worth to the trusted pet retailer companions in our neighborhood who’ve been with the corporate since day one. Stella & Chewy’s understands the significance of offering worth, a variety of merchandise and greatest assets to make sure their enterprise is profitable.
- We imagine we’re higher collectively – that is why we’ll by no means quit on supporting neighborhood pet shops.
- We are going to proceed to dedicate ourselves to these neighborhood relationships – offering assets together with staff, schooling, product innovation and advertising to advance their enterprise.
- Unique product strains and formulation: We are going to proceed to supply merchandise solely to our neighborhood pet retailer companions, whereas additionally persevering with to introduce new merchandise within the channel.
- Improve native advertising efforts centered on driving demand and site visitors to neighborhood pet retailers: Buyer programming efforts on issues like usually dry purchaser programming and pet loyalty programming.
- Adverts devoted to driving consciousness and purchases: In August 2022, Stella & Chewy’s helped additional educate pet dad and mom by launching a brand new nationwide promoting marketing campaign known as “All you want is stay stuff”, show the primal, unfiltered love that pet dad and mom have for his or her pets and the way meals, particularly uncooked and wild meals, performs an necessary function in how dad and mom Pets can reciprocate their love.
- Multi-channel campaigns embrace cable, related TV/video, audio, social, experiences, customized content material, cell multimedia, and influencer relations.
- Worker teaching programs and devoted workers: Stella & Chewy’s invests in retailer schooling (College of Uncooked) and feeding packages, and assets our retailers with devoted workers.
Since Could 2019, Petco has taken a stand in opposition to the sale of meals and snacks containing synthetic colours, flavors and preservatives* to canine and cats. Wholesome diet is necessary to your pets’ bodily well being, a pillar of Petco’s Entire Well being philosophy, in addition to an necessary part to their general well being and well-being. Petco continues to cleared the path in diet with new, progressive providers that assist pet well being.
*See how Petco defines synthetic substances at petco.com/nutritionstandards.