Taiwan’s digital magnificence model struggles to launch on Wall Road

Taiwan’s digital magnificence model struggles to launch on Wall Road


Hong Kong
CNN Enterprise

The newest Taiwanese firm to affix Wall Road has had a tough experience because it went public every week in the past.

Shares of Good Corp., a software program firm that permits customers to attempt on just about any make-up or jewellery from manufacturers like Estée Lauder, LVMH and Shiseido, fell 40% greater than checklist worth since they began buying and selling on the New York Inventory Trade every week in the past.

Good Corp. makes use of its expertise for vogue and wonder manufacturers. It makes use of augmented actuality and synthetic intelligence to assist customers take a look at merchandise on-line earlier than buying them.

The corporate’s valuation rose to about $1 billion after merging with Provident Acquisition Corp., a particular objective acquisition firm (SPAC), days earlier than the itemizing. Shares of the newly integrated enterprise started buying and selling final Monday underneath the ticker image “PERF” and have since fallen about 46% from their opening worth of $15.80.

In line with information supplier Refinitiv Eikon, the broader S&P 500 index has misplaced about 14% previously 5 days.

SPACs are shell corporations with restricted or no working belongings. They often go public simply to lift cash from traders which is then used to purchase current companies.

Daniel Ives, managing director and senior fairness analyst at Wedbush Securities, mentioned traders could also be cautious with Good Corp.

“Tech shares are weakening and any elevated geopolitical threat shall be a priority on this market,” he advised CNN Enterprise.

Taiwan is a self-governing democratic island that the Communist management in Beijing has lengthy claimed as a part of its territory, although by no means dominated it. Since Russia invaded Ukraine this yr, some overseas traders have expressed concern in regards to the threat that China might enhance its navy pressure in opposition to Taiwan.

Good Corp. mentioned it had raised about $119 million within the deal.

Founder and CEO Alice Chang mentioned in an interview with CNN Enterprise that the corporate selected to checklist in america as a result of nearly all of its clients stay there. She mentioned she was sporting her personal “digital” make-up and digital earrings throughout the video name.

Chang based Good Corp. in 2015 as a division of Cyberlink, a expertise firm in Taiwan, which later spun it off as a separate enterprise. Cyberlink continues to be one of many firm’s traders, together with international manufacturers akin to Chanel, Goldman Sachs (GS) and Snap (SNAP).

Chang mentioned the corporate will use the proceeds of the SPAC merger to develop in Southeast Asia, fund analysis and improvement, and double down on new expertise capabilities, akin to enabling customers attempt on equipment aside from jewellery.

“We have been simply into jewellery, vogue,” she mentioned. “That is only the start.”

Good Corp. as a part of a software program service business. Chang mentioned the corporate now has places of work in cities world wide, together with New York, Paris, Tokyo and Shanghai, and offers providers for greater than 450 manufacturers.

It introduced in $40.8 million in income final yr and is aiming for greater than $100 million in income by 2024, in line with regulatory filings.

In line with Chang, it began with a selfie.

About 9 years in the past, Chang repeatedly took photos of herself to share with family and friends, and he or she usually wished there was a manner for customers to immediately polish their seems. The concept, she says, ultimately led to a cell app known as YouCam, which permits customers to retouch their pores and skin immediately with out wanting “pretend”.

The query is: “How can I affiliate digital magnificence with actual world magnificence?” Truong recalled. “I consider that when you let [the] The extra customers attempt, the extra they are going to purchase.”

That principle has given the corporate publicity to manufacturers, whilst widespread shopper platforms like Instagram provide related filtering expertise.

Good Corp. is without doubt one of the few Taiwanese corporations to checklist in america in recent times, in line with Dealogic information.

Its arrival comes simply months after Gogoro (GGR), a Taiwanese electrical scooter startup backed by Al Gore and certainly one of Apple’s greatest suppliers, had his personal day on Wall Road. The corporate additionally went public in New York this April after merging with SPAC, elevating not less than $335 million in money on the time. Its shares are down 68% this yr.

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